Meet Santa

Santa is a designer and artist based in Chiswick, London. Originally from a small seaside town in Latvia, she first fell in love with London as a teenager, drawn in by the imagination and wonder of a certain magical book series. At nineteen, she moved to the city to study design — and never looked back.

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Her work draws inspiration from Verner Panton’s bold, futuristic interiors and the spirited aesthetic of the 1970s — an era defined by freedom, colour, and optimism. Guided more by instinct than plan, her creative process is fluid and ever-evolving, blending playfulness with a sense of balance and calm.

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What began as a way to unwind from the pressures of corporate life — experimenting with illustration, painting then with clay — soon grew into a full-fledged artistic practice. Today, Santa’s work transforms stress into joy, material into meaning, and invites connection through the quiet beauty of handmade design.

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Every piece is, of course, carefully supervised by her studio assistant, Rudy (short for Rudolph) — the self-appointed CEO who ensures quality control by sitting on most works in progress.